Events, recipes & behind the scenes gossip from the Showground

Back to blog

Filter News

Schools Challenge - Meet the Sponsor 14 Dec

The Schools’ Challenge is a project-based competition for all schools across the county, where they can enter one of our fabulous ten challenges focused on food, farming, the local community, the environment and sustainability.

Branston Ltd are one of our six sponsors who are actively engaged in promoting the importance of education here at the Lincolnshire Agricultural Society.

Delve into the Schools’ Challenge sponsorship with a Q&A with Jackie Baker – Branston Ltd…

  • What is your role at Branston Ltd?

I’m the Communications Manager, which covers lots of different things but is essentially about getting messages across to different audiences about what Branston is doing and how great potatoes are.

  • Can you give us a little background into the company?

We started back in 1968 as a co-operative of local farmers. Over the years we’ve developed our expertise in potatoes and have grown into one of the largest suppliers of potatoes to supermarkets in the UK.

  • Why have you decided to sponsor Schools’ Challenge?

Our roots are firmly in Lincolnshire and in supporting UK agriculture. We’ve sponsored the Schools’ Challenge for a number of years now as we see this as a fantastic way for the next generation to learn more about farming, agriculture and protecting the environment.

  • What do you enjoy about Schools’ Challenge at the Lincolnshire Show?

It’s always so amazing to see how much enthusiasm the groups have put into creating their projects, as they get to showcase the results of all their hard work through the months and weeks leading up to the show.

I think the judges must have a very hard job sometimes to pick winners as there are so many very worthy contenders.

  • Why do you think education into food and farming is important?

It’s easy for people to lose touch with where their food comes from and not appreciate all the hard work that farmers put in. We’re very lucky in the UK to have some of highest standards in the world for food safety and livestock welfare and we need to support our farmers so that they can continue to invest for the future.

It can also help to open the students’ minds to a range of potential future careers in the food industry – anything from farming and horticulture to technical or commercial roles. There’s a lot more to food and farming than people first realise and once they start to investigate, they can uncover a whole new world of possibilities.

  • Where can we find you at Show and what will you be doing?

The Branston Spud Squad team will be in the Education Zone in the EXO Centre doing some fun, spud-related hands-on activities. Last year’s Sprouty Spud Head activity proved very popular with kids of all ages. We’ll be launching something new and exciting at the show this year.

The LAS thank you for your continued support and can't wait for the excitement of Schools’ Challenge at The Lincolnshire Show! For more details regarding sponsorship or how to get involved with Schools’ Challenge, visit Schools' Challenge 2023 | Wed 21 - Thu 22 Jun (lincolnshireshowground.co.uk)

Branston

More from this category

Back to blog
Grow with the Show launches for 2022!
Grow with the Show launches for 2022!

Do you want the chance to grow your new business? Here's your chance to exhibit at the Lincolnshire Show and win a cash prize!

01 Feb
Meet Alice Hauton, Our Newest Team Member in Sales and Events!
Meet Alice Hauton, Our Newest Team Member in Sales and Events!

We're thrilled to introduce Alice Hauton, the newest addition to our expanding Sales and Events team at the Lincolnshire Showground. To get to know Alice better, we asked her a few questions about her background and thoughts on the exciting projects ahead.

23 Sep
School pupils learn all about the most important meal of the day at Farmhouse Breakfast Week
School pupils learn all about the most important meal of the day at Farmhouse Breakfast Week

Pupils from local schools will be tucking into the most important meal of the day for Farmhouse Breakfast Week at the Lincolnshire Showground next week.

18 Jan
Pop superstars Little Mix to play at the Lincolnshire Showground
Pop superstars Little Mix to play at the Lincolnshire Showground

The world's biggest girl band Little Mix are playing a run of UK summer shows throughout July 2018 as part of the group's 'The Summer Hits Tour 2018'.

27 Nov
International Women's Day at the Showground
International Women's Day at the Showground

The Lincolnshire Showground is supporting International Women’s Day this year with a series of talks from inspiring Lincolnshire women, hosted by celebrity chef Rachel Green.

07 Feb

Get the latest from The Showground