Potential new hotel site for Lincolnshire Showground 26 Apr

The Lincolnshire Agricultural Society has announced the marketing of a prominent plot of land fronting the A15 roundabout close to the site's main entrance, for the development of a potential new hotel for Lincoln.

The Lincolnshire Showground is recording ever increasing numbers for the various conferences, exhibitions, fairs and concerts, as well as being the venue for the annual Lincolnshire Show. It is hoped that having a hotel 'on the doorstep' will attract additional enquiries, and provide another facility for both hosts and visitors throughout the year, while increasing the visitor spend for the local economy. Following a master planning exercise for the Showground as a whole it is felt that now is the time to seek expressions of interest from potential operators.

Jayne Southall, CEO of the Showground, commented: "We are keen to attract yet more events to the Showground, and a new hotel would be key to enhancing the facilities for all those visiting the Showground, and enabling them to extend their stay in Lincoln. Demand for hotel accommodation around Lincoln is continually growing with the increasing business travel, extra focus on more tourism to the city, and growth of the university.

"Lincolnshire also benefits from significant national and international business travel, with large local employers including Siemens, the University of Lincoln and the RAF."

Hodgson Elkington LLP is retained as property advisers to the Showground, and have been instructed to market the site. "This follows the opening of the new Riseholme College Campus in September last year," said Sam Elkington, Senior Partner, "and with one of the two recently consented plots for offices already under offer demonstrates the Showground's real determination to continue expanding the range of services and facilities on the site for the future. The Showground offers unique facilities and we consider a hotel would be an excellent addition to the offering already available and recently created."