Marketing Executive
Brief Summary
We are seeking a highly motivated and creative Marketing Executive to join our team. As a Marketing Executive, you will be responsible for developing and implementing Lincolnshire Showground’s marketing strategies to promote our events and services. You will work closely with the Head of Communications to identify target audiences, create engaging content via social media and execute marketing campaigns across various channels.
Overview
Reporting to the Head of Communications, this is a pivotal role for the Lincolnshire Agricultural Society (LAS)/ Lincolnshire Showground. It is an opportunity for a creative and visionary marketing professional to support the marketing strategy for the society.
The Marketing Executive will take the lead in all aspects of marketing. They will promote our charity's brand and services. The role will be optimising our marketing strategies, managing the marketing department's budget surrounding events and as well as preparing to upgrade our websites to meet the needs of the users.
The Marketing Executive will have extensive knowledge of marketing and the ability to identify new business leads. The Marketing Executive will be someone whose expertise translates into increased brand awareness and profitability.
The Marketing Executive will work closely with the Head of Communication to improve relations and communications across the departments. They will ensure we are using one tone, style, and brand across the board.
Responsibilities
- Develop and implement marketing strategies to drive brand awareness and generate leads
- Conduct market research to identify trends and opportunities
- Create and manage content for website, social media platforms, and other marketing materials
- Collaborate with different teams/ organisations to develop and execute marketing campaigns
- Monitor and analyse campaign performance metrics to optimise marketing efforts
- Stay up-to-date with industry trends and best practices in digital marketing
- Assist in organising promotional events and trade shows
- Manage relationships with external clients and agencies, plus local/ national media
If you are a dynamic individual with a strong passion for marketing and a desire to make an impact, we would love to hear from you.
In return for your hard work and dedication you will enjoy a wide range of benefits including:
- 23 days annual leave plus bank holidays
- Your birthday off
- Staff uniform
- Contributory pension scheme
- Life and health insurance
- Free onsite parking
The successful candidate will be expected to contribute to the running of the Lincolnshire Agricultural Society’s communication and marketing programme. The job would suit a pro-active, outgoing individual with a confident and determined approach and with at least 2 year’s previous marketing experience. You will need to have good analytical and numeracy skills.
To apply, please send your current CV and covering letter to Charlotte Powell, CEO: CPowell@lincolnshireshowground.co.uk
Job description available on request.
Closing date for applications is Friday 18th April 2024.
Interviews will be the week commencing 22nd April 2024
